Comments Off on 5 quick facts on search in 2023:
- You can’t rely on paid only. You NEED SEO. Record low 0.02% of clicks go to paid.
- But it’s not enough to appear in search. You need compelling copy. Only 1 out of 5 organic searches ends with a click.
- Expand your keyword lists. Because 29% of users will switch from one keyword to another before they click.
- Use all variety of Google formats: images, news, shopping, videos, carousels. You’ll reach 10% extra users who click on them.
- Mobile and desktop are close in click conversions. Mobile users click on results only 2% less than desktop. Surprise? Nope.
More insights in Semrush 2023 State of Search report – https://lnkd.in/dcrpRisV
#digitalmarketing #seo #google