5 quick facts on search in 2023:

1. You can’t rely on paid only. You NEED SEO. Record low 0.02% of clicks go to paid.
2. But it’s not enough to appear in search. You need compelling copy. Only 1 out of 5 organic searches ends with a click.
3. Expand your keyword lists. Because 29% of users will switch from one keyword to another before they click.
4. Use all variety of Google formats: images, news, shopping, videos, carousels. You’ll reach 10% extra users who click on them.
5. Mobile and desktop are close in click conversions. Mobile users click on results only 2% less than desktop. Surprise? Nope.

More insights in Semrush 2023 State of Search report – https://lnkd.in/dcrpRisV

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