Yesterday I stumbled upon a client’s digital marketing error. It was such a costly 💰 mistake that after a month of rigorous digital campaigns 🔅 , they generated a very low percentage of potential leads.
In the brainstorming session it was realized, they were targeting a broad audience. So the targeted audience was ‘anyone who is interested’! 🙆♂️
Let me quickly brief you about the 8 worst mistakes to avoid 🚫 in 2023 before launching your digital marketing campaign in the world of the internet.
📌 Not Defining Your Target Audience
✅ You need to resonate your message with your intended audience. The desire to buy your product cannot be induced in a teenager to an 80-year-old man. Analyze your marketplace before you jump into the big pool of digital markets!
📌 You can’t sell great products on an average-looking website
✅ Make sure your website is as attractive as your digital marketing campaign. A poorly designed website negatively affects your growth. It will be the first experience people will have with your brand, make sure to put the best one!
📌 Not Taking SEO Seriously
✅ Your keywords are your backbone to stay alive in the clutter of the digital marketing cosmos. Use them wisely. Organic keywords drive real long-term conversions!
📌 Overindulging in social media
✅ Don’t keep creating accounts on every other social media channel. Post frequently on the social platform most used by your audience.
📌 Not following the leads
✅ Follow the web traffic customers, remind them they scrolled through your website, ask them if they are still interested in the product they viewed, and offer them discounts as a first-time users. Track them!
📌 Not Tracking the Competitor’s Actions
✅ Track your competitor’s every move. Evaluate and analyze their marketing strategy. Keep chasing them and learning from them!
📌 Ignoring the significance of Email Marketing
✅ Build a relationship with your customers and potential leads. This cost-effective, personalized communication can work wonders!
📌 Not Defining Digital Marketing Strategy
✅ Have a plan ready, you can’t walk directionless! Define your goals, audience, research, challenges, deadlines, channels, and trends.
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