An online store needs a good amount of digital marketing. Point. Point. In this case, good marketing is vital for the business to thrive, as 100% of the purchase process takes place over the Internet, from the first visit to purchase and repurchase.
Whether you’re starting your online store or have one on the air, this article will explain in ten steps how to create a marketing plan for your Shopify Marketing Plan in your store.
Define your message
In any marketing plan, the first step is to define the messages you want to communicate, and always think about your brand and your ideal audience. You can ask questions such as: To develop and create messages thinking about your brand and customers.
- What makes your online store special?
- What makes you different from your competitors?
- What do you have to offer your customers?
You can brainstorm and choose messages that exalt the best properties of your products or brand. This will help you understand your customers and put in place the following marketing tactics.
Understand your audience
The next step is to know your perfect customer and to appreciate it. Aspects such as age, gender, economic status, lifestyle and geographic location must be specified. Ask yourself questions about their aspirations and challenges, preferences and personalities, not only to build messages that are relevant to them but also to have an identity that inspires them and is compatible with the messages you answer.
One way to understand your clients is to study the results of your website visits, such as Google Analytics or the eCommerce software reports you use.
Choose your marketing tactics
You have a broad list of options, strategies, and means for implementing them when you plan a marketing strategy. Choosing them is important to think about your audience, your goals, and your company.
Your marketing plan may include any of the tactics below:
- Research: Focus on obtaining the most data and information, in addition to analyzing it
- Product price: Choose a pricing strategy based on your competitors in the industry.
- Content development: Whether written or visual content, it is important to create relevant content for your audience and in different formats, such as blogs, social media posts, videos, among others.
- Advertising: Whether through paid posts on social networks, commercials on TV, billboards or advertisements in magazines and newspapers, advertising is a good strategy to publicize your brand or product.
Choose your marketing channels
There are a number of channels, applications, and tools available today to integrate them into your marketing strategy. The key is to ask where our audience is, what are the best channels for reaching them and achieving our goals and goals.
For example, if we sell a product that people usually search on Google, then Google needs to be a channel of sale. If, on the other hand, we sell a novel product that people are not actively looking for online, we can use Facebook or Instagram to let potential buyers know about our product.
Use email marketing
Whether through newsletter subscribers or from people who left their emails to formalize an order, these leads can’t just stay that way. Sending emails regularly is critical for the creation and maintenance of an active eCommerce strategy.
There are several important moments when sending mail to your contacts list. We have between them:
Welcome e-mail: Welcome your new customer, once he has subscribed to the newsletter or made his first purchase. It’s a good time to thank you for your trust and purchase.
Offer special offers or discount vouchers: One way to thank your customers is by offering them discount codes or by indicating a new offer or promotion, before launching or promoting it on social networks.
Newsletter or newsletters: Another option is to periodically send newsletters, offers, tips and even news articles to the brand’s blog. This will help increase traffic on the website and keep your followers and contacts up to date. Wishlist or Forgotten Cart Reminders: these types of emails are designed to convince you.
Use online ads
Developing paid campaigns is a good strategy for driving traffic to your online store and increasing your conversions to sales. You will determine which were to spend best by understanding the target, their preferences, and the most widely used channels.
Studying and analyzing your strategy’s impact can help you define what works and what needs to be changed or improved. In this way, you can discover whether one channel works or whether it is better to choose another.
A good option is to follow up weekly and review the way your marketing goals or goals are going. You can consider increasing it if you see that you are close to achieving your goal.
These follow-ups can be done from the analytics section of each of the digital platforms you’re using, or from your brand’s monthly reports. Google Analytics and the Shopify analytics section are a good platform for analyzing your digital marketing efforts.
Planning, developing and organizing a marketing strategy is a process that never ends in your Shopify Marketing Plan in your store. You should analyze whether changes are required in your plan each time you make a change to your product, store or brand. As you gain more experience, decision making for your strategy will be easier and faster as you will already know what helps to increase your sales.