Digital Marketing Services
Digital marketing has a vast choice of services, products and marketing techniques for the company or individuals that, mostly, depends on the successful implementation of online marketing strategies to position brands, products or services.
It is a methodology to attract potential prospects organically through content creation, publication strategies and content distribution on social networks, monitoring, and nutrition of the word contacts through LEADS monitoring platforms in order to obtain tangible results and return of investment in digital marketing efforts.
Inbound marketing or attraction marketing consists of a set of marketing techniques that aims to increase the number of visitors to a website, social media profiles or blog in order to create leads or potential customers. Later these leads will be part of a specialized process where they will be introduced to the brand so that little by little they become loyal customers and they themselves recommend the brand to their family and friends. The objective of Inbound Marketing is the success of your brand.
Advergames are marketing tools that allow companies to position themselves in the minds of consumers, engage with their target and help generate a sense of belonging through a video game. It is a way of approaching content marketing, since it provides the user with valuable content in the form of a game and, at the same time, allows the company to launch messages focused on promoting the brand awareness or getting visits to a certain website.
Return on investment (ROI) analysis
ROI or Return on Investment is a very important metric that must be known to evaluate the profitability of a strategy or tactic after having recovered the costs.
It is applied a lot to online marketing because one of the advantages that it has is that everything can be measured to perfection thanks to cyber tools. In this way, it is possible to analyze if our campaign is having results or not, next we will detail some of the benefits of this system
Web analytics must be implemented to analyze the statistics and results of our company website. This provides details of behaviors in the digital platform and allows us to improve the results within the page.
Web analytics is not about measuring the traffic on our website, but to understand and analyze it to make improvements to the site and, finally, achieve the objectives that we have set for our website, whether it is an eCommerce, a corporate site, an advertising portal or a network or social site.
The 3D design creates dynamic animated graphics for various projects like websites, presentations, and advertising videos. This area can also include animated video games and mobile applications with graphics.
It is a service that everyone can use, whether to sell an idea, publicize their business in a professional way, enhance an event, train staff through a video that combines filming and animation, show how a certain mechanism works; there are many possible applications,
Applications on Facebook
The applications on this social network contain many benefits that help reinforce online marketing strategies and help achieve sales goals.
Mobile Applications (Apps)
Making a mobile application helps customer loyalty in a closer way, turning a mobile device into an interactive communication tool and channel to generate sales or position a brand.
Mobile applications allow you to create and maintain a customer relationship. It is the best loyalty tool, creating a valuable interaction that positions the brand and offers, at the same time, an image of innovation.
The branding of your company is the most important representation of your image, which is constituted under certain elements such as a projection of values, purposes, and opportunities of the project that generate a competitive advantage and a value proposition.
Branding pursues the objective of assigning desired attributes to a product, service, company or person. For this, communication channels both offline and online are often used with marketing techniques, working on communication messages, whether in short or long-term advertising campaigns, respecting the strategic plan to deliver the desired message.
PPC or pay-per-click advertising is a very efficient way to advertise your company, product or service online, obtaining immediate results at a low price.
The main advantages of this promotion method are that you only pay if users click on your ads. You don’t spend money because someone has simply seen your ad. Instead, you can be sure that someone has been so interested that you have clicked on it.
Quality content must inform and publicize the products and services of your company. When the information is valid and consistent, it is possible to guide and convince different people to be clients of the company.
Content marketing is the art of preparing valuable content and distributing it for free with the double idea of attracting new potential clients (prospects) and/or loyalty to your current clients and trying to make them buy new services/products.
Development and web design
An optimized, highly effective and visually appealing website allows your company to publicize the products and services it offers, the jobs and projects, how to locate and contact you in the easiest and fastest way.
It is important to understand the difference between development and web design:
Web design determines the appearance, design, navigation, and colors of a website. You are more concerned with the aesthetics and user experience of the functions. A web designer creates sites that are easy to use and fit for purpose.
Web development offers functions and features. It’s about back-end scheduling and not the face of a website. Features provided in web development include registration, content management systems, e-commerce, and database applications, in addition to allowing visitors to interact on a website.
Internet commerce continues to grow and is the smart way to buy or sell a product online, this must be integrated into a strategic business plan adapted to the needs of the consumer.
E-commerce has a number of advantages over traditional commerce:
- Availability 24 hours a day, 365 days a year for the client.
- There are no geographic barriers to the client.
- Competitive advantage over traditional commerce.
- Possibility of segmenting customers by working online, improving communication and launching specialized campaigns.
- Extend the scope of your business to new users, but reduce it with respect to others.
Through web analytics, creativity, perseverance and discipline and through different digital tools, you can attract more customers, motivate them to generate actions, turn them into loyal customers, encourage them to share content and finally generate more sales for the company.
Growth hacking is a different way of seeing and looking for how to grow a company in a market with the least possible expenditure of resources. Growth hackers are responsible for redefining products and their distribution to reach the maximum number of people possible.
It refers mainly to the generation of opportunities or customers and with Inbound Marketing it is done through obtaining information by means or interesting incentives for users.
It is a method that allows analyzing and understanding the different stages since a potential customer becomes a lead and subsequently a loyal customer. Lead Nurturing develops a personalized relationship with clients and offers valuable assets.
This is a very useful platform to automate campaign execution tasks by providing adequate follow-up to the contact so that they are a possible client and the sale is achieved. Marketing processes such as market segmentation, leads or clients, customer data and the development of advertising campaigns are automated.
The development of animation motion graphics is a creative, interactive and different way of transmitting a message to users and capturing their attention.
With programmatic technology, you can acquire, store and analyze large amounts of data, in order to find the desired user.
Augmented reality is a new technology that allows a connection between the company and the customer. It is the opportunity to create something new and to allow your brand to be unique among the competition.
SEM (Search Engine Marketing)
Search Engine Marketing or Search Engine Marketing is an advertising and marketing strategy that aims to position companies in search engines to be found by potential customers.
Thanks to sponsored ads on those search engines (Google AdWords, Bing Ads or Yahoo! Search Marketing), quality traffic is generated to the web. This involves activities such as keyword search, ad creation, and bid management
SEO (Search Engine Optimization)
Search engine optimization or web positioning is the process of improving the visibility of a web page in different search engines by optimizing the site using inclusive strategies from the design of the site to its content.
Unlike payment systems such as Google Adwords or Yahoo Advertising, if positioning in search engines thanks to SEO, you can maintain a position for a long time, or even indefinitely.
SEO offers a higher return on investment than any other similar form of promotion, it can increase the number of visitors who are actively looking for a service or product, making it one of the most profitable ways to market products and services.
Search is demand-driven, which means that anyone who comes to the site from a search engine expects to find a page that answers their query. If this happens and you are shown all the information you need, you are likely to end up becoming a next customer, subscriber, etc.
SMO (Social Media Optimization)
The SMO or Social Media Optimization refers to the actions that are carried out in the social media and the optimization of these to achieve the marketing and/or communication objectives set in the digital marketing plan. It is therefore about creating content on our own sites and on other sites where we have detected that our community participates.
It is necessary to optimize profiles on social networks and increase interactivity with the user in a fun, creative and dynamic way, captivating to generate a unique and satisfactory experience with your company.
Social Ads (guideline)
Advertising campaigns on social networks go beyond just publishing photos, conversations, and contacts that users have. These campaigns allow brand visibility on the online platform according to the segment you want to reach.
Social listening will be the best way to know what your customers are talking about you, your products, industry, and topics related to your company.
Creating pages on social networks allows us to meet customers and make ourselves known at a low cost, generating potential leads with a 24/7 response.
The results of the actions must be measured and for this, it is necessary to make reports that reflect in numbers the impact that each of the marketing actions and social media strategies is causing.
Storytelling is one of the most powerful digital strategies on the web today. It is about telling stories in any digital space, through any type of content related to your company.
Video Marketing is used to make videos in order to promote a product or service through a content strategy with advertising techniques to establish a relationship between your client and company.