The well-known online store platform Shopify has exceeded 500k created online stores. With this panorama and competition rising every day in the world of e-commerce, Shopify Store SEO is absolutely necessary.
Shopify Store SEO is a 6 step process.
1. Keyword research
2. Site architecture
3. SEO On-page (inside the page)
4. Technical SEO
5. Content marketing
6. Link building.
It is necessary to distinguish between informative keywords and the purchase of keywords. I’ve seen the error in online stores many times that I want to place two or more urls with the same user intent.
There may be, for example, cannibalizations between e-commerce products and blog articles. The recommendation here is clear, leave the keywords with the intention of buying for the products and the keywords with the intention of finding out or knowing something for the blog.
Web architecture is something that is usually given little or not much significance. The excessive depth of categories and subcategories with the intention of having all the items segmented very well may cause us a tracking and indexing problem.
Usually, more than two levels of depth are not recommended, but it is true that it is very common to have 3 levels, like:
- Home Page
- Main Store Page
- Category page
- Subcategory Page
Shopify store owners sometimes forget to optimize the category pages. Don’t make that mistake because pages in the product category can be SEO gold. Generate a good descriptive text on every page of your category.
Shopify Store SEO On-page (inside the page)
The SEO within each page is very important since we will indicate which keyword we want to rank for the search engine. This is done through the optimization of the following points:
- Short descriptive paragraph of the product with the keyword.
- Alt-text image
- URL (keyword only)
- Front loading of the keyword in the URL
- H1 or Product title with the keyword
- H2 (you can use longer queue variations of the keyword)
- Related, synonymous or semantic keywords (searches that are not identical but mean the same)
- Use the keyword in the long description of the content
- Create external and internal links to specific resources and pages or products of the categories (to pass the juiced link).
In order to detect indexing issues, bot tracking, 404 errors and others, Shopify stores must also be integrated with Google resources such as Analytics and Search Console.
It can be very useful for users to create useful content for the user through blog articles, product videos, tutorials to teach things how to repair or keep the product in perfect condition. A factor that Google is looking at is the freshness or updating of content. It also works very well to invite an expert for an interview and any kind of content you might think about to “hook time” to your store’s visitors.
Today, ties are a crucial point. They might not count as much for Google as they used to, but the reality is that according to Google itself “they give us clues.” So it is important to obtain external links, both to fully boost the web crawling and to give some authority within your sector. It is a laborious and not very quick work, in which no one knows for sure the importance of each connection, but for now -connections are needed.
If your products are novel, original or have a specific characteristic, contacting an important digital medium and trying to get an interview about it may be interesting. This can have a big impact on the online store and brand and can generate an interesting hello for selling more products.
This strategy of creating expired product links is an excellent way to create links directly to the pages of your products. If you sell products that are upgraded or renewed with new features and these already have some incoming links, it works really well.
Here’s how to do it:
- Step: Search for pages in your online store that link to a similar but outdated product.
- Step: Use AHRefs to see all the websites that link to those product pages.
- Step: get the contact details of the owners of those websites.
- Step: Send an email presenting your new product better as a more updated solution.
Do you have a fashion or fashion accessories boutique brand?
In that case, social presence and influencers will generate a large number of potential customers on Instagram and other image-centric sites for product offerings. Looking to create ties on dubious sites you should be very careful. Google, for example, recently penalized websites with “discount coupon sales,” so let us know!
Building on a sound foundation, this approach will help you drive your Shopify store sustainable growth.